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This web page states the following, "News to Me Adventures of an Accidental Journalist." We saw that the web site also stated " Is the winner of the Readers Choice Award at the 2011 Minnesota Book Awards." It also said " Calls it charming and wistful, and says that Laurie Hertzel is a powerful storyteller with an eye for radiant detail. Says its an engaging book. That could be the story of anyone who enters the workforce at a young age. The story told here is not about the death of print but the power of story. Double click here to add text." The header had Freelance as the highest ranking optimized keyword. It is followed by writer, freelance copywriter, and freelance journalist which isn't as ranked as highly as Freelance. The next words lauriehertzel.com uses is editor.